Conor McGregor's star power makes him a superstar, and if anyone knows how to use their star power to convert it into money, its Conor McGregor! He has a clothing line named August McGregor, likewise, his whiskey sells like water. Conor himself promotes the living hell out of the whiskey line and his fan base ranges from MMA to TV and even gaming world.
As per independent.IE, his whiskey is currently marked at $29.99 per bottle and has now penned a contract worth spent 1,531m pesos (€58.3m) with Jose Cuervo Tequila, Becle SAB de CV, after it acquired 29pc stake in Eire Born Spirits. Currently, Jose Cuervo Tequila is the best selling Tequila in the world and the owners are worth a combined $5.1 billion.
This development puts McGregor's Eire whiskey at $234.9 million's stake which means he would earn far more than what he makes in the Octagon. So, it looks like the recently retired fighter, retired with a plan in his mind and a ginger whiskey in his hands.
Though McGregor, keeps showing interest in fights, the former UFC featherweight - lightweight champion is still ranked #4 on UFC lightweight and has retired after his stunning 40-second TKO victory over Donald ‘Cowboy’ Cerrone at UFC 246.