EA loses Juventus licence to PES; Value dropped by £660m

Jack Ol
Thu Jul,2019
EA loses Juventus licence to PES; Value dropped by £660m Soccer

EA will no longer have the right to include Juventus' kits, team name or stadium on FIFA after the Italian champion agreed to an exclusive deal with Konami and eFootball Pro Evolution Soccer 2020. 

EA Sports user will see Ronaldo and co. play in the custom jersey under the club name Piemonte Calcio on FIFA 20 and future editions. EA Sports confirmed the news through a statement that read:

"The end of the partnership between EA SPORTS and Juventus Football Club will have the following effects in FIFA 20 and future FIFA Mobile Seasons. Piemonte Calcio will be a new playable team in FIFA 20 with a custom badge and kit throughout Kick-Off, Career Mode and EA Sports Volta Football. [It] will use real-world, authentic players in FIFA 20 and FIFA 20 Ultimate Team. Players' chemistry within FIFA 20 Ultimate Team is unaffected by these changes."



Juventus' move from the EA Sports has caused huge loss to the company as CNBC reported that the value of EA's share went down by 3.28%. In 2019, the company was worth £22.76 billion but is now reported to be  £22.1 billion.



Their share value was £74.46 on Tuesday but went down to £71.42 at 11 am the next day.

Cristiano Ronaldo's Effect?

Cristiano Ronaldo, the FIFA 19 cover star, also makes the move, and he will appear on the front of the Juventus club edition of PES 2020.

Who will Feature on the cover of FIFA 20?

It's currently unknown who will feature on the cover FIFA 20, though wantaway Paris Saint-Germain star Neymar and Women's World Cup winner Megan Rapinoe are the frontrunners.